Website Wars: Choosing Between Custom, Broker, or Template Solutions - Agent Tech Mastery Podcast

Podcast Purpose

Discuss website options and best practices for real estate agents.

Key Takeaways

• Every agent should have a website to establish credibility and online presence.
• Three main website options: custom-built, templated hosting service, or brokerage profile.
• Regular website maintenance (every 6 months) is crucial for functionality and relevance
• Effective lead capture and nurturing requires understanding and customizing the process

Topics

• Website Necessity and Options
• Agents need websites to prove legitimacy and showcase services

Main options:

• Custom-built website (expensive, requires ongoing maintenance)
• Templated hosting service (recommended, provides support)
• Brokerage profile (cost-effective for new agents, but less control)
• Domain ownership is crucial for continuity if changing brokerages
• Website Content and Functionality
• Mobile-friendly design is now standard but crucial Branding (logos, colors, taglines) should be established before website creation
• About section should be personalized, not generic template content
• IDX feeds for property searches may not be worth the extra cost
• Test all contact forms and lead capture systems regularly

Lead Generation and Management

• Be cautious with aggressive lead nurturing systems (e.g., frequent texts/emails)
• Understand and customize the lead follow-up process
• Move qualified leads to a personal CRM for proper nurturing
• Consider the long-term accessibility of leads when using third-party systems

Website Maintenance and Updates

• Regular checks (every 6 months) for broken links, outdated information
• Update photos, bios, and content to reflect current information
• Ensure all functionality (forms, links, etc.) works properly
• Consider offering valuable incentives for newsletter sign-ups, not just generic requests

Next Steps

• Review and update your website if it's been more than 6 months
• Test all contact forms and lead capture systems on your website
• Consider implementing a valuable incentive for newsletter sign-ups
• Reach out to Agent Tech Mastery for their website maintenance checklist
• Listen to upcoming podcast on newsletters and AI use in real estate

 

Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business.

Again, https://www.agenttechmastery.com/applypod As always, I would love to hear your comments. Reach out after you watch/listen.

 

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